In today’s global market, it’s essential to make your brand stand out from the crowd. There’s simply so much competition in every industry and sector imaginable that in order to persuade consumers to value you with their custom and keep coming back for more, you’ll need to cement the image of your brand in their mind and associate yourself with professionalism, quality and excellent customer service.
The signage which advertises your business to the world and welcomes newcomers to the premises is one of the most essential assets you can invest in. Not only it is practically important in letting your customers know where your offices are located, it also serves another, more subconscious purpose; that of consolidating your brand and image.Continue reading
What’s the difference between a product and a brand? The former is a commodity that consumers will use one or more times because it suits their needs and wants. The latter is an instantly recognisable entity which instils trust and invites repeat custom, time and time again.Continue reading
The thing about first impressions is that you only get one of them – and in the business world, that can make all the difference between sealing or squandering a sale. Whatever industry you operate in, whether it be retail or roller blading, technology or taxidermy, it’s vital that you can exude an outward persona of professionalism, expertise and friendliness to your potential clientele. With so much at stake and only one opportunity on hand, here are some top tips to make sure you wow your customers straight off the bat.Continue reading