How Did Signage Evolve Through History

Signage is usually deployed to send a specific message to a group or groups of people. It can be used for marketing purposes or for promoting a cause. Clear evidence has been found in archeological digs of the use of stone, clay and terracotta signage which predates the early Roman era. Today, you can see […]

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Digital Signs vs Printed Signage

  Signage is as old as civilization. There is clear evidence that signage was in use by the ancient Greeks and Egyptians and latterly the Romans. Signboards made of clay, stone or terracotta would be used to advertise goods for sale, public events and new laws and edicts. Over time signage has evolved and developed […]

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Top 3 Mistakes Companies Make When Designing Banners

When it comes to designing a banner to advertise your company, it’s important to get things right. The dimensions of the banner, the content, the imagery and the colour are all critical in making your business stand out from the chasing pack and converting strangers into potential customers.

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How to Remove Vehicle Signage

Employing signage on the side of your vehicles can be a great way to leverage a form of non-stop, mobile advertising which gets your name out there and raises brand awareness. If you use a reputable vehicle branding service, it’s likely that the signage will be affixed to the body or windows of the vehicle […]

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How Signage Can Make Your Brand Stand Out

In today’s global market, it’s essential to make your brand stand out from the crowd. There’s simply so much competition in every industry and sector imaginable that in order to persuade consumers to value you with their custom and keep coming back for more, you’ll need to cement the image of your brand in their […]

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The Right Way to Design Your Custom Signage

The signage which advertises your business to the world and welcomes newcomers to the premises is one of the most essential assets you can invest in. Not only it is practically important in letting your customers know where your offices are located, it also serves another, more subconscious purpose; that of consolidating your brand and […]

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5 Branding Tips for 2018

What’s the difference between a product and a brand? The former is a commodity that consumers will use one or more times because it suits their needs and wants. The latter is an instantly recognisable entity which instils trust and invites repeat custom, time and time again.

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How Your Business Can Make a Good First Impression

The thing about first impressions is that you only get one of them – and in the business world, that can make all the difference between sealing or squandering a sale. Whatever industry you operate in, whether it be retail or roller blading, technology or taxidermy, it’s vital that you can exude an outward persona […]

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