Signage is as old as civilization. There is clear evidence that signage was in use by the ancient Greeks and Egyptians and latterly the Romans. Signboards made of clay, stone or terracotta would be used to advertise goods for sale, public events and new laws and edicts.
Over time signage has evolved and developed to new levels of sophistication. Signs are an essential tool for business and commerce. Property for sale signs, store sales, discounts, special offers and closing down sales signs are just a few examples.
With the advent of the digital age, traditional printed signage seen in shop windows, advertising hoardings and bill boards now has a rival – the digital sign.
Why choose printed signage?
Printed signage is traditional, cheap to produce and can be displayed virtually anywhere, not to mention the myriad choice available. In this digital age where technology seems to be overwhelming, you’d think that traditional printed signs, posters and handbills would have become extinct.
In fact, it is quite the opposite. With the aid of digital technology, printing signage is now so easy to produce and affordable, more and more business owners see printed signs as an invaluable tool, to be used in parallel to fixed digital signage.
Why choose a digital sign?
Digital signs are perfect in a sense that they can be easily changed at no cost, once the initial set up cost has been taken care of. Information displayed does not have to be remain the same. Should you decide to switch the information posted on the screen, you can do so with a few taps on a keyboard. You might initially have to spend a bit more for this type of signage, but you will only spend once. Once the set up and cost has been taken care of, you have a ‘blank canvas’ ready to display your latest sale, special offer, discount or any other promotion on offer to your customers.
Which one is better for you?
Digital signs and printed signage are essential tools for your business. You just have to choose which one you need as of the moment. On the other hand, you may want to implement both to complement each other.
For example, if your goal is to have a large sign that can be placed outside the business location or in any other location such as an advertising hoarding, printed signs would be an affordable choice.
Digital signs this size could be very expensive. However, long term, once the initial cost is taken care of, the promotion, special offer or sale wording you choose to display on the sign can be easily and quickly altered to suit the current business requirement.
If you are looking for a smaller sign but one which can be easily changed, digital signs are ideal. It is also a more practical choice if you need to keep changing the information regularly.
With printed signage, you can’t easily change the signage as it can over time prove to be more expensive than digital.
Regardless of your choice, you can go to this page for more information. It is not necessarily about the medium you choose but the kind of information that you are putting out.
Capturing the attention of potential customers is only limited to your imagination – and of course the signage you choose to put those ideas in to practical use.