5 Branding Tips for 2018

What’s the difference between a product and a brand? The former is a commodity that consumers will use one or more times because it suits their needs and wants. The latter is an instantly recognisable entity which instils trust and invites repeat custom, time and time again.

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How Your Business Can Make a Good First Impression

The thing about first impressions is that you only get one of them – and in the business world, that can make all the difference between sealing or squandering a sale. Whatever industry you operate in, whether it be retail or roller blading, technology or taxidermy, it’s vital that you can exude an outward persona […]

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