Why Digital Signage Works?
In the modern world, digital signage is everywhere. It is difficult to walk down the street in a city without seeing a sign of some sort. Digital signs stand out against traditional signage by using bright colours and dynamic movements to capture your attention. Adverts are designed to catch your attention and keep it, and […]Continue reading
Does Offline Advertising Still Work?
As technology advances, more people are turning to online advertising to reach a wider audience. Online advertising has many benefits, but there are some key downfalls to using this form of advertising. In this post, we are going to explore the idea of offline advertising and discuss some of the offline methods that still work […]Continue reading
How Did Signage Evolve Through History
Signage is usually deployed to send a specific message to a group or groups of people. It can be used for marketing purposes or for promoting a cause. Clear evidence has been found in archeological digs of the use of stone, clay and terracotta signage which predates the early Roman era. Today, you can […]Continue reading
Digital Signs vs Printed Signage
Signage is as old as civilization. There is clear evidence that signage was in use by the ancient Greeks and Egyptians and latterly the Romans. Signboards made of clay, stone or terracotta would be used to advertise goods for sale, public events and new laws and edicts. Over time signage has evolved and developed […]Continue reading