In the modern world, digital signage is everywhere. It is difficult to walk down the street in a city without seeing a sign of some sort. Digital signs stand out against traditional signage by using bright colours and dynamic movements to capture your attention.
Adverts are designed to catch your attention and keep it, and digital signage does precisely that. Businesses use their ads not just to sell but to inform. A memorable sign will stay with a consumer and encourage them to explore the product or services offered. It creates a positive experience for the customer for them to then act upon; ideally selling them a concept or product they would never think to try without this prompting.
How does signage influence us?
By design, digital signage is extremely eye-catching, and the shifting images keep us watching to see what happens next. This means that, unlike a traditional print advert, we spend longer looking at it and therefore there is a greater window of opportunity for something to be offered to us.
Anywhere you can fit a screen, you can install a digital sign; on bus stops, on shop walls, in shopping centres, in public transport systems. Anywhere a bored, wandering eye may travel, you can place a sign for it to rest on. Without even thinking too hard about it, we take in the advert and allow ourselves to be influenced. If it stays in our mind, it has been successful, and since we tend to respond better to moving images, we are more likely to remember a digital ad than a static one positively.
How Businesses use signage to get you to pay attention?
Digital signage is a useful tool for businesses as a well-placed sign will increase a company’s presence in the wider world. Internet ads can be blocked or just ignored, but it is harder to ignore something right in front of you.
It can also be customised for your needs; perhaps informing customers of any specials deals, you are running or welcoming an important client upon their arrival.In the modern world, digital signage is everywhere. It is difficult to walk down the street in a city without seeing a sign of some sort. Digital signs stand out against their traditional family by using bright colours and dynamic movements to capture your attention even out the corner of your eye.
Adverts are designed to snatch your attention and keep it and digital signage does exactly that. Businesses use their ads to not just sell but to inform. A memorable sign will stay with a consumer and encourage them to explore the product or services offered. It creates a positive experience for the customer for them to then act upon; ideally selling them a concept or product they would not otherwise try.
How are we influenced by signage?
By design, digital signage is extremely eye-catching and the shifting images keep us watching to see what happens next. This means that, unlike with a traditional print advert, we spend longer looking at it and therefore there is a greater window of opportunity for something to be offered to us.
Anywhere you can fit a screen, you can fit a digital sign; on bus stops, on shop walls, in shopping centres, in public transport systems. Anywhere a bored, wandering eye may travel, you can place a sign for it to rest on. Without even thinking too hard about it, we take in the advert and allow ourselves to be influenced. If it stays in our mind, it has been successful and since we respond better to moving images, we are more likely to positively remember a digital ad than a static one.
How Businesses use signage to get you to pay attention?
Digital signage is an effective tool for businesses as a well-placed sign will increase a company’s presence in the wider world. Internet ads can be blocked or just ignored but it is harder to ignore something right in front of you. It can also be customised for your needs; perhaps informing customers of any specials deals you are running or welcoming an important client upon their arrival.
Any information a business wishes to give you can be conveyed through the right choice of sign. From a big branded sign over a shop door to a small plaque by a till, every sign is important. Digital signs make these notices all the more vibrant and eye-catching and therefore a customer is more likely to pay attention to services offered.
Why Afrisign?
An effective sign is crucial to a successful business. Want an eye-catching, dynamic sign for yours? With over 12 years of experience in designing and building signs, Afrisign offers customised digital signage solutions for all your business requirements.